A decade into the digital music revolution, it’s remarkable that we can create radio stations that we can customize to our taste and stream tens of millions of songs. You would be forgiven, however, if you hoped that these online music services did much else.
Of course, it could be argued that a “good” experience is characterized by great recommendations and the flawless playback of music. You could even say that a “good” experience is delivered when a complex problem is solved by a simple product.
But the fact is that Pandora and Spotify are spectacular achievements that provide an underwhelming experience. They are marginally better widgets, with similarly minimal features.
Why have these services fallen short of their potential?