A little concepting trick I learned in grad school: Take a campaign strategy (brand truth) and pretend it's 15 years in the future. Come up with as many ideas as possible, and work backwards to feasibility. This is a nice list of future tech currently in development that may help with this exercise.

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110 Predictions For the Next 110 Years

· People will be fluent in every language. With DARPA and Google racing to perfect instant translation, it won't be long until your cellphone speaks Swahili on your behalf. · Software will predict traffic jams before they occur. popularmechanics.com Visit link →

Mary Toves

A little concepting trick I learned in grad school:

Take a campaign strategy (brand truth) and pretend it's 15 years in the future. Come up with as many ideas as possible, and work backwards to feasibility.

This is a nice list of future tech currently in development that may help with this exercise.

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Tweet · 2012-12-17 00:17:23 UTC

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